Idol Commercials the Real Winner
September 14th, 2005Your favorite reality show, American Idol has another top performer to be happy about. Thirty-second commercials aired on Fox in the US will cost advertisers an average of $705,000 a piece.
According to Hollywood Insider sources, the average price is approximately $705,000; up about 7% from a year ago. Fox also explains, to air a 30-second spot during the Wednesday night show will cost over $700,000; which is a first for any regularly scheduled prime-time network series. The only show close to netting as much as Wednesday Idol is Tuesday Idol which will pull in $660,000 US for a 30-second spot.
To compare the average network 30-second ad will cost $150,000 US this season.
After being one of the highest rated shows for the 2004-2005 season, heavy weight companies like Cingular Wireless, Coca-Cola and Ford, will all extend their contracts with the show.
The fifth season of American Idol starts in January 2006.